Lindsay Folkerth is a senior product designer at Imprint leading 0 → 1 initiatives focused on member experiences.

Scaling Card Selection

Fanatics launched their credit card program with over 3,000 credit card art designs spanning every major sports league, team, and player. I designed a card selection experience that helps users find their ideal card without adding friction to the credit card application flow and built it as a reusable system for future partners with large catalogs.

Designing Trust for Credit Builders

How do you make a six-month evaluation system feel simple and honest, for people who’ve never had a credit score?

I designed Imprint’s secured card graduation experience, shaping the product requirements through design.

Consolidating the Rewards Widget

Rewards was the lowest-volume surface in our servicing app, the most resented, and the one our next business model depended on.

I audited every version in production, consolidated them into one configurable component, and turned a surface nobody could experiment on into the one we now test against.

Chase Payment Solution for Split Tender

We shipped a way to pay a Chase card bill with Ultimate Rewards points. Then the data showed almost nobody had enough points to use it.

The fix wasn't a better points feature. Paying with points was always going to be a partial payment, so I designed for that as the normal case instead of the failure case.

Rethinking digital wallet navigation

Designing a more intuitive, trustworthy pattern for digital payments.

Chase Payment Solution for Web

I owned product design end to end, creating a reusable payment selection experience that balanced consistency across Chase's web banking ecosystem with the needs of different payment journeys.