Lindsay Folkerth

Lead product designer at Imprint.

Designing Trust for Credit Builders

How do you make a six-month evaluation system feel simple and honest, for people who’ve never had a credit score?

I designed Imprint’s secured card graduation experience, shaping the product requirements through design.

Scaling Card Selection

Fanatics launched their credit card program with over 3,000 credit card art designs spanning every major sports league, team, and player. I designed a card selection experience that helps users find their ideal card without adding friction to the credit card application flow and built it as a reusable system for future partners with large catalogs.

Consolidating the Rewards Widget

Rewards was the lowest-volume surface in our servicing app, the most resented, and the one our next business model depended on.

I audited every version in production, consolidated them into one configurable component, and turned a surface nobody could experiment on into the one we now test against.

Chase SafePay Solution for Split Tender

The core challenge: most users don’t have enough points to cover their full credit card payment—yet the existing flow only supports using one payment method at a time.

To address this, we explored introducing a split tender option, enabling users to apply both Ultimate Rewards Points and a bank account toward a single payment. This approach not only removes friction from the experience but also increases points utilization, benefiting both the user and the business.

Chase SafePay Solution for Web

The objective of this project is to design and implement the SafePay modality for web platforms. The SafePay User Interface is currently exclusive to Chase’s native application. This project aimed to develop a unified UI for SafePay that seamlessly integrates across all banking payment products within the Chase ecosystem, specifically for the web experience. This modality will enhance online payment security, ensuring a safe and seamless transaction experience for users.